How Great Speakers Make People Act

Radio & Television Business Report

Author: RBR-TVBR
February 20, 2026 8:17 am

Rosemary RavinalBy Rosemary Ravinal If you’ve ever heard a speech that made you want to do something, change your habits, support a cause, or take a leap, you’ve likely experienced Monroe’s Motivated Sequence in action. You may not have known its name. But you felt its pull. Developed by speech communication professor Alan Monroe in the 1930s, this five-step structure […]

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