The NHL Has a Second Chance To Cash in International Hype For Habit, But Will They?

Barrett Media
Author: John Mamola
February 23, 2026 12:13 am

“If the league aggressively markets the rivalries born in Milan Cortina, the personalities that emerged on the Olympic stage and the playoff races about to heat up back home, this can become more than a two-week spike. It can become a bridge.”

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