Is There A Programming vs. Sales War Brewing At Twitter?

Commercials suck, right? Consumers may think so, but that isn’t stopping video streamers like Netflix and Disney+ from launching lower-priced tiers that carry ads. And soon, Amazon Prime Video is slated to join them. Elon Musk is now facing the reality that Twitter will have to run more ads now that he’s hired marketing exec Linda Yaccarino. So what does that mean for commercial radio? Here’s my take.