Spoken-Word Formats Rule On January PPM Days 1-2.

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February 25, 2026 2:13 am

Fueled by Nielsen’s three-minute qualifier, increased short listening occasions for news and talk, and a news- and sports-heavy January PPM survey (Jan. 8–Feb. 4), spoken-word stations dominated the 20 non-embedded markets reporting in the first wave. Ten news/talk, seven all-news,…

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