When A Major Media And Entertainment Brand Takes Big Risks

For a heritage brand, staying the course can turn out to be a dangerous path. Like the so-called “prevent defense” in football, it always seems to allow the other side to put up some points. That why Disney’s moves this year have been worth the price of admission. They’ve rolled the dice, butted heads with a rising political figure, and even started running R-rated content on their video streaming platform. For heritage radio brands, it’s a great object lesson.