Where Is Podcasting In The Game Of Media Monopoly?

These days, millions of dollars are being spent on podcasts – buying companies, signing stars, and investing in writing and producing. And yet, when you ask the “experts” about how to value a podcast, you often get blank stares or halting stutters. Today’s post is actually a “Throwback Thursday” replay from three years ago at that moment in time when Spotify got serious by purchasing both Gimlet and Anchor. What was going on back then that informs our thinking about podcasting’s future – and who’s actually making money?