TVB: Broadcast TV Lead Persists in Reach, Time Spent

Radio & Television Business Report

Author: RBR-TVBR
February 26, 2026 11:48 am

TVB / Television Bureau of AdvertisingThe trade association representing America’s local broadcast television industry with a sales focus has concluded that “TV,” when viewed on a television screen, has the highest reach and time spent of all media platforms studied.  This carries for all age groups and categories measured, the TVB study indicates.

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