Radio & Television Business Report
Author: Adam Jacobson
March 2, 2026 10:03 am
A newly released advertiser study on media spending and priorities in the planning, buying, and measurement of Connected TV and Over-the-Top advertising conducted by Advertiser Perceptions on behalf of TEGNA-owned Premion finds that 70% of respondents expect to increase their Connected TV spending in 2026.Please visit
Radio & Television Business Report
for the full story HERE.
