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Data Shows Podcasts Displacing Social Scrolling, Streaming

Radio News8 hours ago01 mins

Radio Ink
Author: Cameron Coats
March 6, 2026 5:23 am

Podcast GuestWith concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are reshaping media consumption with brand opportunities in tow.

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