Bringing Radio Measurement into the Mobile Age: A Milestone Moment for the Audio Diary

Contributor: Rich Tunkel, Managing Director, Nielsen Audio For the past several years, we’ve been on a mission at Nielsen: to make sure radio measurement is as modern and dynamic as the industry itself. Content and advertising decisions depend on accurate, reliable data and that means constant measurement evolution and adaptation. I’m thrilled that this journey … Continue reading “Bringing Radio Measurement into the Mobile Age: A Milestone Moment for the Audio Diary”