The Dual-Screen Threshold Is Breached

Radio & Television Business Report

Author: Adam Jacobson
March 12, 2026 12:32 pm

Young woman sitting on sofa in front of television and watching movie.Media multitasking is no longer just a Gen Z habit. According to new research unveiled this week at Connected TV World Summit 2026 in London, more than half of adults aged 45–54 now watch video clips on their mobile phones while watching television.

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