Radio & Television Business Report
Author: RBR.com
March 23, 2026 3:57 pm
Audio advertising intelligence and measurement service provider Magellan AI has brought to market a new product that is designed to give advertisers the ability to measure the impact of broadcast radio alongside digital channels in a single platform. The “Broadcast Radio Attribution” offering, says Magellan AI, can allow a marketer to directly evaluate how radio […]Please visit
Radio & Television Business Report
for the full story HERE.
