Comcast: ‘Redefining Performance TV’ At IAB NewFronts

Radio & Television Business Report

Author: Adam Jacobson
March 25, 2026 12:32 pm

"Saturday Night Live" cast member and "Is It Cake?" host Mikey Day kicks off Comcast Advertising's IAB NewFronts session on Wednesday in lower Manhattan.In the streaming and digital media universe, the IAB NewFronts have successfully proven to be big challenger to the traditional mid-May Upfront Week in New York. Across three days in lower Manhattan, digital advertising solutions earned a big spotlight, with Comcast Advertising on Wednesday unveiling a notable product.

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