Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales

Author: Travis Cartier, senior manager, onboarding and development, Marketron One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget. How do local media sellers break through the noise? At the top … Continue reading “Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales”