3 Socio-Economic Shifts Every Radio Programmer And Seller Should Be Aware Of

Radio has enjoyed long periods throughout its storied past where habitual llistening became deeply rooted in the American psyche. But in recent years, big historical moments like COVID have spurred behavioral and perceptual shifts that are significant. In today’s post, I’ve picked out three areas where the data suggest consumers are modifying their lives – and perhaps their radio listening. See if you agree with my logic and let me know how these shifts impact your ongoing success.