For Broadcast TV, Ex-Political Ad Trends Remain Bleak

Radio & Television Business Report

Author: Adam Jacobson
May 19, 2025 3:22 pm

Freshly compiled data from Bond & Pecaro shared Monday during a Media Finance Management conference session show that, when subtracting political advertising-fueled years, net television advertising revenue will decline in 2027. How significant is the dip? The dollar total is the lowest this decade.

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