To Win In Radio, Make A Difference

Classsic marketer Al Ries has a modernized “take” on how broadcasters can best stand out in an increasingly crowded media marketplace. It’s about not letting the research (or a paint-by-the-numbers consultant) lead you down a path where you create a product that’s just another version of what’s always been there. It’s about being different, and if you look at many of radio’s successes over the years, that’s exactly what they’ve been about.