Radio & Television Business Report
Author: Cameron Coats
May 28, 2025 1:04 pm
Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement across linear television and streaming platforms. Such a deal would be the largest commercial measurement agreement the firm has reached with a women’s sports league. Previously, the WNBA relied on viewership data provided through media partners or […]Please visit
Radio & Television Business Report
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