iHeart Trusts True Crime to Advance Podcast-to-Broadcast Push

Radio & Television Business Report

Author: Cameron Coats
May 30, 2025 10:50 am

iHeartMedia, already the largest podcast publisher in the U.S. by audience reach, is betting that the platform’s fans can expand its digital dominance into live, appointment-based listening across its terrestrial broadcast properties with a new true crime radio program set to premiere next month.

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