Fubo Adds Programmatic Capability to CTV Pause Ad Format

Radio & Television Business Report

Author: Cameron Coats
May 30, 2025 12:13 pm

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, which appear after a viewer pauses content and disappear when playback resumes, last year.

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