Is It Time For Radio to WAKE UP?!

For a half century, I’ve conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where the answers may be elusive. But others are fundamental and basic questions that are easy to ask and answer. And yet most radio programmers don’t know these essential truths, even if they’ve been working at the same station a decade or more. You may know your cume, your time-spent listening, and even the gender, age, and location of that “heavy deep” panelist in your metro, but do you know the answer to this morning’s simple question? Take my challenge and click “READ MORE” below.