Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows

New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads on in-dash infotainment systems. The data shows that 83% of consumers pay attention to what’s on the screen while listening to broadcast radio. An additional 57% said the messages displayed by […]

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