Shoppable TV Advertising Success Examined By Roku

Radio & Television Business Report

Author: Adam Jacobson
June 11, 2025 3:09 pm

Just how do consumers engage with “shoppable TV,” the latest sexy sales platform marketers are salivating over? A new report from Roku and Dentsu shows that, as streaming becomes a dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers.

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