MAGNA: Global Ad Market Slowdown ‘Real But More Modest’

Radio & Television Business Report

Author: Adam Jacobson
June 15, 2025 10:02 pm

Magna LogoMedia owners’ net advertising revenues (NAR) will reach $979 billion this year, growing by 4.9% over 2024 but slowing down from 10.3% in 2024, new data from MAGNA show. Neutralizing the significant impact of cyclical events on ad spend in 2024 and in 2025, “the market slowdown is still real but more modest.”

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