Innovid, Not Nielsen Audio, To Measure Sirius XM

Radio & Television Business Report

Author: Adam Jacobson
June 16, 2025 2:19 pm

For years, some radio industry observers have openly wondered just how many consumers were listening to the many subscription-based streaming audio channels offered by SiriusXM. Unlike terrestrial radio and their audio streams, Nielsen Audio and, before that, Arbitron, didn’t offer publicly accessible ratings data for offerings such as “SiriusXM Hits 1.” That could soon change, or at […]

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