RadioInsight
Author: Sean Ross
June 20, 2025 12:37 pm
When the Bob- and Jack-FM Adult Hits formats debuted in the early ’00s, their focus on ’80s music made them a decade newer than the Oldies format, which it sent scrambling. When the rebranded Classic Hits recovered its equilibrium in the early ’10s, becoming more ’80s-centered, Adult Hits pushed further into the ’90s and kept its differentiation. (The format had also defined itself by being able to play recurrents from the outset.)
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