Crank It Up: Why Your Show Doesn’t Need to be Louder – Just More Alive

Personalities interpret “add energy” as “talk faster,” “shout more,” or “slam some uptempo techno under the break and hope for the best.” Suddenly, your midday host sounds like a used car dealer on the last day of a blowout tent sale. But here’s the secret: Energy isn’t about volume. It’s about voltage.

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