Games Over Giveaways

Radio is the only entertainment medium that emphasizes prizes over programming. Games are more entertaining content than giveaways. Giveaways are a promotion and an interruption in content. Jacobs Media’s annual Techsurvey routinely lists prize giveaways at the very bottom of reasons why people choose AM/FM radio. Radio giveaways can sometimes spike short-term listening if executed well with a “wow” […]