NBCU Upfront Success Yields ‘Highest Sales Ad Volume in History’

Radio & Television Business Report

Author: Adam Jacobson
July 15, 2025 2:26 pm

Mark Marshall, Chairman of NBCUniversal Global Advertising & PartnershipsWhile some industry observers may ask opening why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans to cease its Upfront negotiation cycle’s pomp an circumstance, given the windfall of dollars it has attracted for its 2025-2026 content window.

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