Examining The Upfronts Once Again: Why They Still Matter

Radio & Television Business Report

Author: Adam Jacobson
July 30, 2025 10:04 am

According to MoffettNathanson Senior Analyst Robert Fishman, the Upfronts “still represent a good barometer of the future of the industry, measuring advertiser sentiment and signaling where budgets are flowing in the year ahead.”

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