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Nielsen, WPP Media Team To Expand Audience Measurement Capabilities

Radio News7 months ago01 mins
Radio & Television Business Report

Author: RBR-TVBR
August 5, 2025 11:13 am

Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience measurement spanning TV, streaming, audio and cross-platform ad performance with WPP Media.

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Radio & Television Business Report

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