Gray Takes The Leap To ‘Upconvert’ to HDR

Radio & Television Business Report

Author: RBR-TVBR
August 22, 2025 3:02 pm

Publicly traded Gray Media has become the first broadcast group to upconvert to HDR across all of its “Big Four” network affiliates, just in time for the upcoming NCAA collegiate football and National Football League seasons. At the same time, it is taking pride in a ATSC 3.0-fueled achievement at its FOX affiliate in New Orleans.

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