Rock Star Deaths: Expect The (Un)expected

News operations have a “morgue”—files where stories, bios, photos, videos, and other resources can be quickly rolled out when an important newsmaker dies. As we should have learned in radio, preparation for the inevitable passing of music stars is not only smart for brands—it can also deliver ratings. It is also an opportunity for broadcast radio to prove its mettle versus streaming music services, podcasts, and satellite radio. After the passing of Ozzy Osbourne last month, I hope you enjoy today’s #TBT post from 2021.