https://talkmedianetwork.com/category/radio-industry-news/feed/
Author (when available): Josh Leng
Study: ‘Radio Catalyzes Consumer Brand Conversations And Interactions.’
Radio’s ability to drive consumer conversations about brands and its impact on purchase intent and achieving brand goals, were found to outpace heavy users of other media channels, including TV, social media, magazines and newspapers.
Get the full results of the study commissioned by the Radio Advertising Bureau, and conducted by the data and analytics firm Engagement Labs: InsideRadio.com
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