Freshen Your Fall Sound

Examine the production elements on your stations and assess all your on-air elements. Look for quality, freshness, and imaging liners with unplanned consequences. Are imaging liners touting listener benefits? That’s a stronger ploy than a list of features.  Great production makes grasping the context easy for the listener. Look for unintended tune-outs, like comments that signal to the audience that they’ll have to wait for music. 

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