NBCU Cheers Advertiser Response To NBA’s Big Return

Radio & Television Business Report

Author: Adam Jacobson
October 7, 2025 11:57 am

NBCUniversal is touting the fact that it has exceeded advertising expectations for the long-awaited return of pro basketball action to the company. In particular, close to 170 ad partners are committing to the NBA on NBC, and “nearly all” of the inventory is sold out.

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