Roku Now Incorporated Into FreeWheel Streaming Hub

Radio & Television Business Report

Author: RBR-TVBR
October 7, 2025 11:57 am

Comcast’s FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter’s premium Connected TV supply. The pact also creates greater scale for buyers to transact more efficiently with Roku inventory, with a direct path to the FreeWheel Advertiser Suite.

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