The Art and Science of the ‘Connected TV-First Era’

Radio & Television Business Report

Author: Adam Jacobson
October 8, 2025 12:07 pm

As LG AdSolutions sees it, Connected TV is now the starting point for TV strategies, giving advertisers the ability to connect advanced data with advanced creative on the largest screen in the home. Yet, LG AdSolutions says, many buyers admit they have not yet brought these two forces fully together. A new report seeks to remedy that.

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