TVB’s Research Head Pushes For Proper Measurement

Radio & Television Business Report

Author: Adam Jacobson
October 9, 2025 3:02 pm

Hadassah Gerber, TVBIt was a lively and remarkable panel discussion, led by one of the television industry’s most respected research executives. TVB EVP/Chief Research Officer Hadassa Gerber asked hard questions to executives from Nielsen and Comscore about how to deliver data that will best support broadcast TV’s ad growth. 

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