‘Authenticity and Intimacy’: Key Influencers In Consumer Audio Choice

Radio & Television Business Report

Author: Adam Jacobson
October 21, 2025 2:02 pm

Radio and podcast hosts aren’t just entertainers — they’re the original influencers driving trust, connection, and measurable results for brands. That’s a takeaway from a just-released Audacy “State of Audio” report, which shows how authenticity and intimacy “are redefining influence in the mic-powered creator economy.”

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