First Listen: How Christmas Radio Sounds in 2025

Of the stations that flipped to Christmas on (or before) November 1, the one I had to listen to first this year was WQFM (92 Mix FM) Wilkes-Barre, Pa. Last year, that station got a lot of attention by doing Classic Hits with a staff of format veterans trying to recreate the sound of CHR in the ’80s under consultant Gary Berkowitz. This year, it jumped into holiday music ahead of heritage AC WMGS (Magic 93).

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