Jacobs Media
Author (when available): Fred Jacobs
Two weeks ago, I wrote a post about Nielsen’s new “3 Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any statiion navigate the new “3 Minute Rulee.”
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