Social Media’s Big Generation Gap

Radio & Television Business Report

Author: RBR-TVBR
December 1, 2025 3:27 pm

S&P Global Market Intelligence’s Kagan arm surveyed U.S. adults on their social media habits. The results show that Generation Z users spend nearly double the amount of time on social media as millennials — and three times that of Gen Xers and baby boomers/seniors.

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