Dentsu Sees 5% U.S. Ad Growth In 2026 As Tentpole Events Fuel Demand.

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December 4, 2025 2:12 am

Dentsu projects U.S. ad spending will climb 5% in 2026 as the World Cup, Winter Olympics, and elections ignite demand. The trillion-dollar global ad market will be dominated by digital, expected to grab 68% of budgets. Retail media, video, and…

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