Saga Betting on ‘Blended Advertising’ for Future Revenue Growth

Saga Communications LogoDespite challenges in the broadcast sector, Saga Communications CEO Chris Forgy celebrated the company’s strategic focus on “blended advertising” – integrating radio with digital marketing solutions – in the company’s Q4 and full-year 2024 earnings call.

Radio Ink
Author (when available): Cameron Coats

Saga Communications LogoDespite challenges in the broadcast sector, Saga Communications CEO Chris Forgy celebrated the company’s strategic focus on “blended advertising” – integrating radio with digital marketing solutions – in the company’s Q4 and full-year 2024 earnings call.

Saga Communications LogoDespite challenges in the broadcast sector, Saga Communications CEO Chris Forgy celebrated the company’s strategic focus on “blended advertising” – integrating radio with digital marketing solutions – in the company’s Q4 and full-year 2024 earnings call.

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