Store Brands Outpace National Labels, Redefining U.S. Retail in 2024.

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December 11, 2025 4:32 am

Private-label products are gaining ground across U.S. retailers, surpassing national brand growth and prompting shifts in consumer behavior, merchandising strategy and manufacturing operations. U.S. private-label sales reached $271 billion in 2024, according to the Private Label Manufacturers Association, marking a…

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