How to Not Go All-Christmas

Even with the boxcar numbers that the music brings to the AC, Classic Hits, and Christian AC stations that go all-Christmas, there is still 75% of the radio audience listening to something else. For those stations, the advice has always been to just be your best self and remain consistent for any listeners seeking an alternative. “Why adjust for what others are doing?” asks AC veteran Jack Kratoville, speaking for many readers.

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