RadioInsight
Author (when available): Lance Venta
Cumulus Media Sports 680 KNBR/104.5 KNBR-FM San Francisco has signed morning host Brian Murphy to a four year contract extension.
Murphy, who originally joined KNBR in 2004 to co-host mornings with Tim Liotta, was then paired with Paul ‘Mac’ McCaffrey from 2005 to November 2023 and with Markus Boucher since. He has also written for multiple publications including the San Francisco Chronicle, Los Angeles Times, Santa Rosa Press Democrat, ESPN.com and Yahoo! Sports.
On air he commented, “When you see a young growth industry like radio, why not sign on for more?”. He later told SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners — whether it was Paulie Mac or my original partner Tim Liotta or my current partner Markus Boucher. Always enjoyed it, enjoyed the banter with our producers and board ops. I never wanted to leave ever, so it was just going to come down to could we come to an agreement and fortunately we did.”
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