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An ‘Addressable Audio’ Ad Partnership for Viant, iHeart

Radio News3 months ago01 mins
Radio & Television Business Report

Author: RBR-TVBR
December 19, 2025 10:12 am

The partnership brings over-the-air broadcast radio into Viant’s platform for the first time, “demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for advertisers.”

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