Radio & Television Business Report
Author: RBR-TVBR
December 22, 2025 10:02 am
TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into Nielsen’s advanced campaign measurement and outcome products. What will the VAB think of this deal? That’s what some may be wondering, as Nielsen continues to use Roku’s large-scale TV data as input […]Please visit
Radio & Television Business Report
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